We've been exactly where you are right now.
Fun fact: between the two of us, we've taken a lot of courses. Not all of them were worth it, but each one taught us something, and the mentors we found along the way shaped us more than any curriculum ever did.
Don't get us wrong. Courses have their time and place. A great one is actually what got us started in SEO.
But courses don't help you keep the job. They don't show you how to land better clients, manage your workload, or communicate your value to a boss who doesn't speak "search." They don't teach you how to talk confidently about AI Search and what it actually means for your clients' businesses. They don't give you the mentorship, the honest feedback, or the strategic clarity to truly grow in a field that changes under your feet.
The honest version of our story? We've both been through lay-offs, or company mergers. We've been stuck in roles that weren't going anywhere. We tried freelancing early and struggled. After 3+ years and over $10K in courses, we finally hired coaches: an SEO coach, a marketing coach, and a life coach. It was a serious investment. And it's when everything started to shift.
10+
YEARS COMBINED SEO
$10k+
SPEND LEARNING SO YOU DON'T HAVE TO
5+
COACHES WE'VE PERSONALLY HIRED
Personalized mentorship moves faster than any course.
WHY COACHING
In SEO and digital marketing, cookie-cutter strategies fall flat because every business has its own goals, its own competitive landscape, its own nuances. A rigid playbook won't account for any of that.
The same is true for learning. A course can't take time to understand your specific goals, the gaps holding you back, or the unique challenges in the work you're doing right now. Only a coach can do that.
Personalized plan
Built around your goals, your role, and your specific career stage, not a generic module sequence.
Real-time feedback
No waiting for a forum reply. Get direct input on your actual work and client situations.
Stay ahead of the industry shift, not scrambling to catch up when clients start asking questions.
AI search clarity
Faster career growth
Skip the years of trial and error. Apply strategies that actually work in today's search landscape.
VISION
Picture your career 6 months from now.
What if you were the SEO who knew exactly where to specialize, how to position yourself, and how to have sharp, confident conversations about AI Search while others are still scrambling to catch up?
Specialized in SEO & AI Search
Position yourself for the roles and clients that pay for that expertise.
Get mindset training and strategic clarity
So you stop spinning and start focusing on what actually moves your career forward.
Access our templates, processes, and playbooks
Built from real experience, not theory, with personalized support built in.
Learn how to market yourself
So the right recruiters and prospects are coming to you.
Here's exactly what's inside the program.
This isn't a recycled 2021 SEO course with a fresh coat of paint. Everything we teach reflects how search actually works today and where it's heading.
1
Step-by-step modules built for the modern SEO landscape
We cover technical SEO, data analytics for real-world auditing and strategy, content strategy, project management (yes, organizing your work and prioritizing what actually matters is a skill), and AI Search: the tools we've personally tested, what they're good for, and how to have credible conversations with clients and stakeholders about what's changing in search.
2
Weekly 1-on-1 mentorship sessions, 8 weeks total
Not group calls. Not pre-recorded Q&As. Real, dedicated time with us, focused entirely on where you are and where you're headed.
3
Unlimited email support throughout the program
Have a question between sessions? Stuck on a client situation? We're here.
4
Hands-on work with site analytics data sets and scenarios
Because reading about strategy and thinking like a strategist are two different things. We'll work through real situations so you can learn to let data tell the story and guide decisions with confidence.
WHO IS THIS FOR
You've Gotten In. Now Let's Make Sure You Stay Ahead
You landed the job. Or you're a few years in. But somewhere along the way, the path forward got blurry.
Maybe you're not sure how to keep proving your value as AI Search reshapes everything. Maybe you've been doing SEO for a couple of years but still freeze when a client or manager asks hard questions. Maybe you want to take on freelance work but have no idea how to actually start: the audit, the proposal, the pricing, the onboarding. Or maybe you just feel like everyone else has a playbook you were never handed.
That's exactly what this program is built for.
What you'll walk away knowing how to do:
Position Yourself for the Right Jobs and the Right Clients
Whether you're angling for a promotion, a better role, or your first freelance client, we'll work on building a personal brand that makes you findable. Resume and portfolio support included for anyone who needs it.
Actually Know How to Start with a New Client or Employer
Most SEO courses teach you terminology. We'll show you how to put it all together: how to walk into a new account or role, run a real audit, know what to prioritize first, and present findings in a way that builds trust and credibility from day one.
Onboard Clients Like a Pro
Learn the agency-standard techniques behind proposals, pricing, and onboarding so your clients feel confident from the start, and you feel confident charging what your work is worth.
Build Systems That Scale With You
Client communication templates, presentation frameworks, project management workflows and the behind-the-scenes infrastructure that separates reactive SEOs from strategic ones.
Keep Up With AI Search Confidently
The industry is shifting fast and a lot of SEOs are quietly panicking about it. We'll make sure you're not one of them. You'll know what's actually changing, what it means for your clients and your career, and how to talk about it in a way that positions you as someone ahead of the curve.
You don't have to figure this out alone, and you don't have to stay stuck.
Mentorship That Actually Meets You Where You Are
Everything packed into this one-of-a-kind coaching program, built for where SEO and AI Search are headed, not where they've been.
Weekly 1-on-1 Sessions
Every week, we sit down together to review where you are, what's working, and what's in your way. No generic check-ins. These sessions are focused on your needs, your clients, and your next move.
Genuine Support Between Sessions
We work with people we actually want to see win. That means you'll have email access to us throughout the entire program. No waiting until the next call when something comes up with a client or you're stuck on a deliverable. We've been there, and we'll be in your corner.
Mental Roadblocks & Career Clarity
Building a career in SEO, especially one that evolves with AI Search, takes a kind of discipline and strategic thinking most courses never touch. We'll work through the mental side of career growth: how to prioritize, how to stay consistent, and how to stop second-guessing yourself when the landscape keeps shifting. Proper project management techniques included.
Real-World SEO & AI Search Experience
Hands-On Data Work, Not Just Theory
You won't just learn about Google Search Console and GA4. You'll work through real data sets and scenarios so you can practice thinking like an analyst. We'll walk through how to read the data, what signals actually matter, and how to build strategies that are grounded in evidence rather than guesswork.
Learning to Talk About SEO and AI Search with Confidence
One of the most valuable things we can help you with right now: knowing how to have credible, calm conversations about AI Search with clients, bosses, and stakeholders. We'll cover what's actually changing, what tools are worth your time, and how to position yourself as someone who gets it because that alone sets you apart.
Guided Work on Your Own Projects
Already have a site, a client, or a freelance project in progress? Bring it. We'll guide you through applying what you're learning directly to your own work, so you're building real confidence and real results at the same time.
IS THIS YOU?
This program was made for you if you're:
An SEO who's landed their first role or is a few years in and isn't sure what the next move looks like
Someone who keeps up with SEO content but craves real guidance, not more content to consume
A professional who wants to take on freelance work but doesn't know how to actually start
An SEO feeling the pressure of AI Search and looking for clarity on how to evolve with it
Someone burnt out from generic courses who wants 1-on-1 mentorship that actually sees their situation
Who is Andrea?
SEO & AI Search Strategist
My journey into digital marketing started almost 10 years ago, out of desperation.
I was working as an athletic trainer, clocking 60–70 hours a week with no lunch breaks, no overtime pay, and a level of burnout I couldn't keep ignoring. I was exhausted, unfulfilled, and knew something had to change.
That's when I stumbled onto a digital marketing course by Seth Hymes. It cracked open a door I didn't know existed.
I started freelancing in social media and SEO for local businesses, and one contract led to another, which eventually led to my first full-time offer from a major corporation, Thomson Reuters. I more than doubled my previous salary, moved into a hybrid role with real benefits, autonomy, paid gym membership, yearly bonuses, and something I hadn't had in years: a lunch break.
From there, I earned my stripes in the industry managing legal and enterprise websites for Thomson Reuters, working on properties that drove millions in revenue, and expanding from local SEO all the way to enterprise-level strategy. Along the way, I completed a post-graduate program in AI and machine learning analytics, which gave me a foundation to merge data science with SEO in a way that genuinely changed how I work.
Because here's what drives me most about this field: it's not just the constant evolution. It's the ability to tell a story through data. To look at the numbers, find the narrative inside them, and use that to guide a brand toward real, meaningful results.
Today, I'm an SEO and AI Search Strategist at a specialized agency focused exclusively on healthcare, biopharma, and biotech, in a fully remote role working with an incredible team on some of the most nuanced, high-stakes websites in search (YMYL is not for the faint of heart). I co-own Ayudar Marketing alongside my best friend and co-coach Rolando, and I also help manage Adapted Adventures with my husband on the side.
It's a full, adventurous, and genuinely fulfilling life, and helping others build theirs is exactly why we created this program.
Who is Rolando
Digital Marketing Manager
My journey into digital marketing started years ago, out of necessity.
I was working as a media specialist at Fox Networks Group, putting in 40-plus hour weeks on a team I genuinely liked, but stuck in a position with no real path forward. That's just how the media industry worked, very old school: you didn't move up until someone retired. No matter how hard I worked, the ceiling was the ceiling. Then Disney acquired Fox, my entire branch was set to be shut down, and the layoff landed on the calendar.
The runway turned out to be a gift. I had time to think, and I used it to pick a new direction. Marketing stood out because it was one of the few fields I could break into without going back to school. I researched it online, found a course, and that was the door. I studied, took on small freelance clients to build real reps, and the rest was history.
One contract led to another. Freelance turned into my first agency job at Papaya Search, then Brain Bytes Creative, where I learned to run SEO across a dozen clients at once. From there I went in-house at Abra, a crypto company, where I drove 373% organic traffic growth in 6 months during the 2022 downturn while every other channel was collapsing. I got promoted to lead the full marketing function through their B2B pivot, then moved into an enterprise analytics seat at DIRECTV, building out their SEO sales attribution model and partnering with the in-house team on GA4-driven decisions.
Today I'm the Digital Marketing Manager at Custom Solar Solutions, leading end-to-end SEO for a startup solar installer in Atlanta. I rebuilt the site from a broken SEO foundation, shifted the channel mix from 90% paid / 10% organic to 70/30 by growing organic share, and surfaced the brand inside Google's AI mode for high-intent generative queries. I've also been building AI-augmented content workflows with ChatGPT, Claude, Surfer AI, and Perplexity, the kind of work that didn't exist as a category three years ago.
Because here's what actually keeps me in this field: SEO is never done changing. It started for me as a data exercise, then became a content craft, and now it's a moving target reshaped by AI search every few months. Everyone is chasing acronyms (GEO, AEO, AI SEO) and most people honestly don't know what they're doing yet. I love that. SEO has always been an ongoing learning sport, and after many years in it, the AI shift is the most exciting version of it I've worked through. I never get to coast on anything, and that's exactly why I'm still here.
I co-own Ayudar Marketing alongside my good friend and co-coach Andrea. We've known each other for years, traded strategies back and forth through every stage of our careers, and kept pushing each other forward when the industry felt impossible. This is the first stretch where both of us have the space to actually build something together on purpose.
That something is this coaching program. We're both genuinely passionate about SEO, both excited to finally open this up, and both want to give back what we wish we'd had when we were starting out: a real path, from people who've actually walked it. That's exactly why we built this.
